AI Insights · Timothy · April 2022
Top 5 Social Apps on Android in El Salvador Q1 2022
In Q1 2022, TikTok, Who - Live Video Chat, Facebook, Bigo Live, and BuzzCast led the social app market in El Salvador on Android. TikTok saw significant growth in downloads and active users, while Facebook maintained a strong user base.
In the first quarter of 2022, the social app market in El Salvador saw impressive performances from the top five apps on the Android platform. Data from Sensor Tower highlights the trends in weekly downloads, revenue, and active users for TikTok, Who - Live Video Chat, Facebook, Bigo Live - Live Streaming App, and BuzzCast - Live Video Chat App.
TikTok experienced a remarkable increase in weekly downloads, peaking at approximately 86.8K in the final week of March. The app's weekly revenue also saw a steady rise, reaching around $2K in mid-March. Active users for TikTok remained consistently high, starting at 619.8K in late December and growing to 631.6K by the end of March.
Who - Live Video Chat saw a gradual decline in both weekly downloads and active users. Downloads dropped from 422 in late December to 393 by the end of March. Active users followed a similar trend, decreasing from 2.8K to 2.1K over the quarter. Revenue fluctuated, peaking at $831 in late January before dropping to $433 by the end of March.
Facebook maintained a steady user base with active users growing from 1.56M in late December to 1.66M by the end of March. The app saw a significant increase in weekly downloads, reaching 29.5K in mid-March. Revenue remained relatively stable, with minor fluctuations, peaking at $666 in late December and maintaining around $534 by the end of March.
Bigo Live - Live Streaming App had a mixed performance, with weekly downloads peaking at 767 in early March before stabilizing at around 501 by the end of the quarter. Active users showed a positive trend, increasing from 3K in late December to 3.5K by the end of March. Revenue saw some fluctuations, peaking at $491 in early February before dropping to $280 in the last week of March.
BuzzCast - Live Video Chat App experienced fluctuations in weekly downloads, starting at 1.4K in late December and ending at 574 by the end of March. Active users remained fairly stable, with minor increases and decreases, ending the quarter at 6.5K. Revenue peaked at $425 in mid-January and settled at around $292 by the end of March.
These insights provide a comprehensive overview of the performance of the top social apps in El Salvador for Q1 2022. For more detailed insights and data, visit Sensor Tower.
